The survey, spanning a five-year timeline, serves as a critical barometer for measuring the industry. By soliciting insights from stakeholders across the nation, the Consortium endeavors to paint a vivid picture of evolving trends within the green industry.
One pivotal aspect of the National Green Industry Survey lies in its capacity to track changes over time. From shifts in consumer preferences to advancements in cultivation techniques, the data gleaned from participants offers invaluable insights into the industry's trajectory. Furthermore, by analyzing current trends, researchers can anticipate future developments and strategize accordingly.
At its core, this survey is not just an academic exercise; it holds significant implications for the horticultural industry. By quantifying the contributions of the green industry, from job creation to revenue generation, the findings serve as evidence of its economic significance. Moreover, this empirical evidence bolsters advocacy efforts and informs policy decisions at both the state and federal levels.
The invitation to participate in this survey extends to all horticultural businesses. Whether you're a grower, retailer, or involved in any facet of the green supply chain, your input is invaluable. By completing the survey, you're not only contributing to a deeper understanding of the industry but also shaping its future trajectory.
To participate in this survey, simply follow this link: National Green Industry Survey. Survey responses are due no later than May 1, 2024.
In supporting initiatives like the National Green Industry Survey, HRI underscores its commitment to advancing knowledge and fostering innovation within horticulture. Together, through collaborative research efforts, we can cultivate a greener, more sustainable future for all.
The Horticultural Research Institute (HRI), the AmericanHort foundation, has provided more than $9.5 million in funds to research projects covering a broad range of production, environmental, and business issues important to the green industry. Nearly $18 million is committed to the endowment by individuals, corporations, and associations .
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