- PROTECT & ADVANCE -

HORTICULTURE

Support the Horticultural Research Institute

The AmericanHort Foundation

SUPPORT HRI

- PROTECT & ADVANCE -

HORTICULTURE

Support the Horticulture Research Institute The  AmericanHort Foundation

Support HRI
a logo for horticultural research institute and thrive web series

tHRIve Web Series

Horticultural Research Institute helps you tHRIve with a new web-based series featuring key research findings. The tHRIve series covers research that is directly funded by HRI as well as research that is federally funded.

Learn More

What We Are About

The Horticultural Research Institute, the AmericanHort Foundation, proudly supports scientific research and students for the advancement of the horticultural industry. HRI was established by industry leaders on the premise that no one could better direct needed research to advance horticulture than the very people who work in it, day in and day out.

We stick to that same vision today: we fund and guide horticultural research efforts with the direct input from industry professionals just like you.

Horticultural Research Institute is the horticulture community's research and development organization. Think of it as the strong foundation upon which to build your business.

LEARN MORE ABOUT HRI
A purple banner that says hello i 'm sage i 'm here to help you
the sanc risk assessment tool logo is on a green background .

SANC - Risk Assessment Tool

The Horticultural Research Institute teamed up with the National Plant Board and USDA to develop a web-based risk assessment (RA) tool. The tool helps growers more easily perform the risk assessment required to participate in SANC. The tool is available, at no cost, to any nursery or greenhouse seeking to improve their processes. Whether or not you choose to pursue SANC certification, the RA process will make you a better grower. 

Learn More & Sign Up

What We Are About


The Horticultural Research Institute, the AmericanHort Foundation, proudly supports scientific research and students for the advancement of the horticultural industry. HRI was established by industry leaders on the premise that no one could better direct needed research to advance horticulture than the very people who work in it, day in and day out.

We stick to that same vision today: we fund and guide horticultural research efforts with the direct input from industry professionals just like you.

Horticultural Research Institute is the horticulture community's research and development organization. Think of it as the strong foundation upon which to build your business.

Learn More About HRI
Creates new knowledge, better practices, advances technology,and connects industry with consumers.
Targets critical industries
challenges & opportunities
Funds relevant research
conducted by credible scientists
Leverages millions of dollars for industry research through critical relationships with government agencies and other organizations
Financially supported by thousands of individuals, horticultural businesses, and organizations throughout North America
Provides next gen leaders scholarships to ensure they have access and tools they need

Latest News & Impacts

Blurry green foliage filling the frame
By Jennifer Gray May 28, 2026
Soilless Substrate Science (S3) is a national transdisciplinary collaboration developed to support growers as we advance to the next generation of substrates. Our team is leading North American efforts to develop new substrate materials and techniques, and working with growers to support implementation, as we support the global transition to substrates that go Beyond Peat. In this webinar, Dr. Jeb Fields will discuss the S3 team efforts surrounding identification of new substrate materials, processing and development, and grower support. We will explore wood fiber processing, sugarcane bagasse substrate development, stabilization of organic fibers, databasing substrate materials, and opportunities for growers to get involved. Overall, attendees will learn about US efforts to develop domestically-sourced substrates and advance substrate science as we move towards the next generation of substrate science. Our Speaker Dr. Jeb Fields is a production horticulturist who works with growers in Florida and throughout the country to support more effective and efficient production practices through his environmental nursery research program. Jeb’s primary interests include growing media & substrate science, irrigation & fertilizer management, whole plant-water relations and plant abiotic stress physiology. Jeb is an internationally recognized substrate scientist, the leader of the Beyond Peat project through the USDA Specialty Crops Research Initiative, and the national S3 (Soilless Substrate Science) team which pursues advancements of the global substrate industry and development sustainable substrate materials and practices, including substrate stratification. Jeb is the editor for Nursery & Landscape Insider, a biweekly e-newsletter from Ball Publishing, that reaches over 32,000 stakeholders worldwide. For his efforts, he has been recognized with numerous awards, honors, and leadership positions. Prior to joining UF, Jeb was a professor and research station director with the LSU AgCenter. Jeb studied at UF for his B.S., NC State University for his M.S., and Virginia Tech for his Ph.D. – with all degrees focusing on production horticulture.
A soft-focus background of varying shades of green, suggesting grass, foliage, or a forest landscape.
By Jennifer Gray April 9, 2026
This webinar dives into the problem of rose rosette virus. Shrub roses consist of multiple canes attached to a root system and produce beautiful spring growth in the form of new flowering stems and branches. Experts will provide an overview of how rose rosette virus first attacks flowering growth and can move throughout the stem. At the same time rosette symptoms appear in mature distinct stems of a plant and may be absent from others. The research delves into understanding how the vascular system connects the flowering stems and above ground canes. The research is to understand how virus movement between adjacent stems and only appears to cause disease in a few but not all canes of the same plant. This research is important to explore potential management approaches to safeguard rose.
By Jennifer Gray March 24, 2026
The horticulture industry continues to change as new technologies, production practices, and consumer expectations reshape the marketplace. Research plays an essential role in helping growers, landscapers, and retailers adapt and succeed. That’s exactly where the Horticultural Research Institute (HRI) enters the chat. Every year, HRI selects and funds research projects that advance horticulture. In 2026, HRI is investing more than $560,000 in 18 research projects that target challenges across the horticultural supply chain, including plant production, pest and disease management, landscape plant performance, and consumer insights. “What makes HRI research so valuable is that it focuses on real challenges the industry is facing right now,” said Mark Yelanich, HRI President and Research Director at Metrolina Greenhouses. “The 2026 HRI-funded projects were selected because they develop knowledge, processes, or tools that businesses can actually use.” HRI’s four strategic research priorities guide funding decisions, focusing on quantifying plant benefits, creating innovative solutions, gathering consumer insights, and producing practical solutions to industry challenges. The 2026 projects reflect these priorities across the horticulture supply chain.
Show More

What We

Have Done

$7.5M

Funds directed to research projects important to trade since 1962


$375K

Awarded in grants, projects, and scholarships in 2018

100

Industry-specific research projects directly funded between 2009 and 2018


23 TRUSTEES

Providing vision, leadership, and fiduciary guidance for the endowment and its programs

$8.5M

Additional funds leveraged in grant procurement anticipated in 2018


70 VOLUNTEERS

From industry and the research community reviewing grant and scholarship applications for efficacy, merit, and return on investment

What We Have Done

$7.5M

Funds directed to research projects important to trade since 1962


$375K

Awarded in grants, projects, and scholarships in 2018

100

Industry-specific research projects directly funded between 2009 and 2018


23 TRUSTEES

Providing vision, leadership, and fiduciary guidance for the endowment and its programs

$8.5M

Additional funds leveraged in grant procurement anticipated in 2018


70 VOLUNTEERS

From industry and the research community reviewing grant and scholarship applications for efficacy, merit, and return on investment