How Do Consumers Visually Find the Plant They’ll Buy? A Look Through Their Eyes!
HRI Research • May 15, 2022
Presented by Dr. Bridget Behe - Professor of Horticultural Marketing at Michigan State University
HRI has funded several studies of how consumers view retail displays in order to find the plant they want to purchase. Findings give growers, retailers, and wholesalers insight as to how consumers “read” or “view” these displays in the plant selection process. The information shared will help your company construct more effective displays and webpages. Bridget will share the research findings and also some practical uses of these new studies.
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