The Backbone of Our Mission: Research
HRI funds horticultural research focusing on the propagation, production, distribution, marketing, and sale of horticultural crops. We work to ensure that our funded research meets industry-approved standards for value, impact and accountability. Industry leaders evaluate the significance and economic usefulness of research applications, and HRI's scientific advisory panel assesses each project’s feasibility and methodology.
As the horticultural industry information clearinghouse, we reduce research duplication by encouraging investigators to examine the same problem from different angles. This makes better information and more resources available to the researchers. And it helps our HRI dollars to go twice as far.